How Much Does a Well-Bred Puppy Really Cost? Breaking Down Smart Puppy Buying

What does it really cost to responsibly breed a litter of puppies—and why does that matter to you as a buyer? In this episode of The Marty and Laura Show, Laura and Dr. Marty walk through the real numbers behind well-bred dogs and explain why “you get what you pay for” is more than just a saying.

If you’re contemplating a new puppy, this episode is your behind-the-scenes look at what responsible breeders invest long before a puppy ever goes home.

Dr. Marty outlines the three major categories of pre-breeding health screening: genetic (DNA) testing, comprehensive veterinary exams, and phenotype testing such as OFA hips, elbows, cardiac and eye clearances. These tests—along with brucellosis screening, infectious disease panels, and breed-specific evaluations—can easily total thousands of dollars before breeding even begins.

From there, the costs stack up: progesterone timing, stud fees, shipped semen, artificial insemination, pregnancy confirmation, C-sections, puppy care, microchipping, vaccinations, and health certificates. And that’s assuming everything goes right.

Laura and Marty also discuss the long-term value of purpose-bred dogs: predictable temperament, early socialization, breeder support for the life of the dog, and often fewer behavioral surprises.

A puppy isn’t a toaster—it’s a 10–15 year commitment. This episode helps you make that investment wisely.

The Marty & Laura Show is produced by Pure Dog Talk Inc., with sound design and editing by Premium Audio Services.